Tang Sweet Orange at Treevolution : Greening MindaNOW
More than just beating a world record, the TreeVolution : Greening MindaNOW project was also about spreading the advocacy on environmental protection. Mindanao Development Authority (MinDA) Chairperson Lualhati Antonio, organizer of the event, said, "This movement is a call to action for all Filipinos, not only Mindanaoans, to conserve and protect nature with the impending threat of climate change."
Treevolution was participated by over 200,000 volunteers from all over Mindanao. A total of 4.6 million seedlings were planted across regions 9, 10, 11, 12, Caraga and ARMM. According to unofficial results, it actually succeeded in breaking the world record.
In Davao City, Tang Sweet Orange was able to provide refreshing drinks to over 7,000 volunteers. Tang Sweet Orange is one of the companies which actively supports the greening project. According to Alex Tacderas, Category Lead for Powdered Beverages of Mondelez Philippines - maker of Tang Sweet Orange, "Tang is very privileged and honored to have been part of of this meaningful undertaking. The trees planted will help sustain our environment for generations to come. The initiative not only shows that Filipinos are eco-conscious, but more importantly, that Minadanaoans are truly unified."
"Tang Sweet Orange was created partly to honor this unity and this unique culture. The people of Mindanao can identify with its right blend of sweetness that is especially made for Mindanao. It is truly "Timplang lami, timplang ato" - a drink that relates to and helps refresh the culture that is unique to the region."