Leading home digital services provider PLDT HOME has
strengthened its leadership in fixed broadband with a commanding market share of over 70% in the first half of the year as it
boosted its broadband service with an array of digital services.
 |
| PLDT EVP and Head of Consumer Business Group Ariel P. Fermin |
Total PLDT HOME fixed broadband customers grew by 15% as of
end-June, adding two times more subscribers than competition in the second quarter
of the year. Revenue is seen to further grow with the aggressive push of
high-end Fibr plans.
“PLDT HOME’s fixed broadband has continuously
maintained its industry leadership with its significant array of new digital
services and compelling content, providing entertainment to customers
everywhere, whether they are at home or away from home,” said PLDT EVP and Head
of Consumer Business Group Ariel P. Fermin.
PLDT is the first telco to
offer Quadplay in the country. It is the innovative bundling offer where mobile
services are packaged with voice, data, and cable television, providing
connectivity everywhere. Fitch industry research unit, BMI Research, said in a
recent report that the quadplay service will potentially boost PLDT revenues.
“With Quadplay, we are once more leveraging our
integrated approach to connectivity as our data, voice, and Cignal over fiber
services are packaged with a mobile bundle. This further solidifies our
leadership in the broadband market,” Fermin pointed out.
“The quadplay service will reinforce the trusted
benefits of PLDT HOME brands. With this offer, we will be able to offer our
customers a one-stop shop for all their communications and multimedia needs,
enabling them to experience a richer digital lifestyle,” he added.
PLDT HOME has also beefed up its content by partnering
with global providers. One of the content partnerships launched in the second
quarter of 2015 was with iflix, Southeast Asia’s leading Internet TV service
with more than 11,000 hours of top shows and movies from the best content
providers around the world, including top Hollywood, European, Asian, and even
local studios. Another recently-launched partnership was with Fox International
Channels, a global entertainment company and Asia Pacific’s leading
broadcaster. This content partnership provides PLDT HOME and Smart subscribers
with subscription video-on-demand (SVOD), as well as live shows and catch-up
television on the various Fox channels.
“With this exclusive partnership with iflix, PLDT HOME
and Smart subscribers can now enjoy unlimited entertainment wherever they are
across the broadest range of devices – from smartphones, tablets, laptops,
desktop computers, to TV screens – at a very low price, starting at P99 per
month,” Fermin said. “We are also delighted to deliver a wide range of
educational, sports, lifestyle, and movie content from Fox that will suit the
entertainment wants and needs of our customers whenever and wherever they are.”
PLDT’s robust fixed and wireless networks enable the
delivery of new services that meet the digital lifestyle needs of its
subscribers. This is supported by the country’s most expansive fiber optic
network, spanning more than 100,000 kilometers.
No comments:
Post a Comment