Leading home digital services provider PLDT HOME has fortified its
leadership in fixed broadband, commanding a market share of over 70% at the end
of the third quarter of 2015, with record breaking subscriber gains that
is three times more than its nearest competitor.
PLDT HOME, a unit of leading telco and digital services provide
PLDT, has remained the preferred broadband provider in the country as it
registered double-digit growth in digital services such as the PLDT
HOME Telpad, the all-in-one tablet, landline and broadband, the
triple-play service where broadband and landline services are bundled
with Cignal digital TV, as well as the home monitoring
system FamCam.
“PLDT HOME continues to strengthen its leadership with more
digital services via the Connected Home,” said PLDT and Smart EVP and Head of Consumer Business Ariel
P. Fermin. “The fixed line subscriber base
reached about 2.3 million at the end of the third quarter of 2015, 54% of whom
have fixed broadband subscriptions.”
“PLDT HOME’s fixed broadband has continuously reinforced its
industry leadership with its significant array of new digital services and
compelling content, providing entertainment to customers everywhere,
whether they are at home or away from home. Beyond telecommunications, we
are delivering entertainment, peace of mind, and urban comfort to our
subscribers,” he said.
At the start of the third quarter, PLDT HOME announced its
roster of content bundled with broadband subscription from South East Asia’s
number one video-on-demand provider iflix and the
region’s leading broadcaster Fox International Channels to live HD
channels from Cignal. These services exacerbated the growth of broadband
subscription supported by a strong and aggressive activations program.
PLDT HOME has also launched the first and only Quadplay, the
innovative bundling offer where mobile services are packaged with voice, data,
and cable television, providing customers with connectivity everywhere. It is
the mobile service that contains PLDT HOME DSL broadband, PLDT
landline, Cignal Digital TV and Smart mobile.
According to PLDT HOME Marketing Head Gary Dujali,
“With Quadplay, we are solidifying our leadership in the broadband market.
The service will reinforce the trusted benefits of PLDT HOME brands as we offer
our customers a one-stop shop for all their communications and multimedia needs
to enable them to experience a richer digital lifestyle in a connected home.”
"Following a strong Q3 performance, PLDT HOME introduced
the TVolution stick—a device that turns any HDMI-capable TV to a
fully functional Windows computer, and more recently, PLDT
HOME Fibr rolled out speed boosts for all subscribers and broke new
ground with the unveiling of the country’s first 1 Gbps broadband
connection, further enriching PLDT's product portfolio for
a digitally connected home," Dujali said.
The PLDT Group’s robust and resilient fixed and wireless networks,
with its most extensive fiber optic footprint that spans
over100,000 kilometers, enables it to offer reliable broadband services
that can simultaneously deliver voice, video, and data at faster speeds and
larger capacities through various devices – from computers, tablet, and cellphones,
to television sets.
No comments:
Post a Comment